How to start working with LTV measurement in mobile gaming. How to go to advanced strategies?
How to start working with LTV measurement in mobile gaming? Solutions that can be used even by indie studios and middle size gaming studios. Simple solutions based on spreadsheets, feature selection, predictions. Presentation based on examples and case studies (from simple approaches to advanced strategies).
LTV measurement and gaming analytics for a scale. Build Your Own Event Analytics Pipeline Using BigQuery, Dataflow, and K8s. Jelly Button case study
Traditionally, a lot of companies rely on off-the-shelf data analytics platforms for product analytics to understand each user’s journey. However, if your product becomes a success and your volume of events is getting high, these solutions may become somewhat expensive. In this talk, we are going to review one of our projects with Jelly Button; to design their own event-analytics solution based on Google Cloud Platform in a very efficient way. Jelly Button Games develops and publishes interactive mobile and web games. It was founded in 2011 and the company’s flagship title is Pirate Kings has achieved around 70 million downloads across iOS, Android, and Facebook. Here at DoiT International, we help startups to architect, build, and operate perfectly robust data solutions based on different cloud platforms. Together with Jelly Button’s team we have built a global, robust, and secure data pipeline solution which processes and stores millions of events every hour.