In this presentation we'll dig into why it's important to understand the market you're planning to compete in, how to build a market opportunity model, what data sources you can use, and how to think about the output. We will show insights from different games genres based on Priori Data.
Data driven decisions- AI and Machine Learning in games
How to use AI and Machine learning in games in order to maximize every user potential and increase retention. Showing examples of fully automated tailored offers that increase IAP LTV and smart cross promotion. While reaching the 200M DL milestone, Deemedya was looking for the best solution out there in the market and now sharing Game of Whales that offers advance set of tools, based AI and machine learning, that will make the life of every game publisher much easier and increasing performance while reducing manual labor.
What is the difference between marketing activities for Japan vs for other markets? What do you need to know about that markets to get chance for a success there? Examples of good campaigns and creatives.
Kolibri Games (formerly Fluffy Fairy Games) is most known for “Idle Miner Tycoon”, one of most successful idle games in the world. What made it a success? How we grow our business now? How we use data and gather user's insights to improve monetisation and business results?