6th edition of GameGamp

GameCamp - conference focused on business aspects of mobile gaming

Are you interested in such topics like

  • – how to monetise mobile game in different countries in the world?
  • – how to measure LTV of users in mobile game?
  • – what are best practices in user acquisition in different countries
  • – what do we know about mobile gamers and payers?
  • – how to scale gaming business?

If yes, then that conference is for you!

Experts from Poland, Israel, Ireland, Slovakia, Slovenia, Germany, Russia, Serbia, Japan, China etc.

  • Gaming conferenceconference focused on business aspects of mobile gaming
  • Gaming Networkinggaming companies, studios and developers from whole CEE region and beyond
  • 17-18th of Junebook the date in your calendar!
  • Gaming expertsfrom Poland, Korea, Russia, Germany, Serbia, Slovakia, Slovenia, Israel, Ireland
  • Only 200 placesdo not wait as registrations go fast
  • Google for Startups Campus in WarsawPlac Konesera 10

5th edition of GameCamp - Agenda

10.10 - 10.40
Usage of ML in gaming: what we can do now, what we will do in the future
What ML can do today in gaming and what we can expect in the future? What influence it will have on monetisation?
10.40 - 11.10
Behavioral player segmentation to maximize profit and improve engagement.
Pixel Federation will be sharing their approach to monetization strategy in their game Diggy’s Adventure. We’ll look into our journey from the earliest times of having a simple shop offer up until using highly segmented offers today. Come to learn how does the segmentation work, what data do we use, how do we test it and last but not least, what are our plans for the future (ML).
11.10 - 11.40
What you should change in your adLTV monetisation strategy?
Learnings coming from 2018 benchmarks and working with sophisticated gaming clients.
12.10 - 12.40
Ad monetization: What we learned from our 700+ apps & games
Learnings from many tests and iteration of ad moentisation approaches. Which ad placements, which ones did not work?
12.40 - 13.10
Rewarded ads: good and bad approaches. How we approach rewards ads to increase monetisation and gameplay?
Rewarded ads are one of hottest topics in mobile gaming industry. They can bring additional stream of revenue, although they can destroy the gameplay too. How to do it well? Presentation based on examples.
13.10 - 13.40
Making money on AdMob ads in 2019: strategic and operational tips&tricks for gaming companies
Monetisation via AdMob ads beyond the basics. Tips to get most out of AdMob monetisation from current solutions and future AdMob betas.
14.40 - 15.15
AdLTV measurement in mobile gaming - how to do it once you cannot spend thousands of dollars on tools
How to measure and optimize ad revenue once you cannot afford specialised tools. How to use BigQuery, Firebase to make better decisions.
15.15 - 15.45
Military icon in England vs. Robot icon in Japan: stronger monetisation via good ASO localisation and finding user inisghts.
It’s not a secret that consumers from different countries have different preferences while doing shopping. Mobile gaming is no exception here – to convince people to download YOUR game you should consider localization of ASO assets. And by localization we don’t mean translation of description. We mean adjusting everything that you can change: app preview, screenshots, key-art and icon based on country-specific preferences and user insights. As part of marketing department of Vivid Games I would like to show how this process works from establishing the hypothesis through testing them in google play console to applying different assets in different countries. Preso will be based on tests done by Vivid Games on Space Pioneer and Gravity Rider games.
16.00 - 16.40
Discussion panel: Ad monetisation: how to do it right? When it works, when it does not?
20.30 - 24.00
GameCamp party at bar: W oparach absurdu at Warsaw, Zabkowska 6
GameCamp party at bar: W oparach absurdu at address: Warsaw, Zabkowska 6. Join for some networking, getting to know new people from industry, industry discussions. Party is open, although registration was giving access to open bar for some time. More info at: http://www.gamecamp.io/agenda/gamecamp-party/
10.00 - 10.10
10.10 - 10.50
Quo vadis mobile gaming? What trends do we see in mobile gaming based on different sources of data?
Which gaming categories are growing, which ones are declining? Which growth opportunities do those shifts bring?
10.50 - 11.20
2018 in mobile gaming in retrospective based on AppsFlyer data
2018 in mobile gaming in retrospective. What can we expect in 2019 based on AppsFlyer data? Where did the money go? How budgets were shifting in different games categories? Where the cost of acquisition is going up and where it is going down?
11.20 - 11.50
Why your game's soft launch isn't working?
How best to soft-launch your mobile game! We will cover the most important elements of a successful gaming soft launch, including the core setup, best and worst practices, and practical tips to wrap it all up. Presentation based on examples.
12.15 - 12.45
The evolution of tracking incrementality in gaming. Case study for mobile marketers
Evolution of tracking incrementality from PSA to continuous uplift tracking. Why retargeting in Gaming is challenging. Calculating retargeting effects.
12.45 -13.15
Playable ads. How to make it right and what mistakes to avoid?
How to get out most of Playables? Tim will be showing how to do it right based on examples and case studies.
13.15 - 13.45
Creative testing: art or science? Learnings from Bidalgo data, framework and tests
How designers should work with data people? Bidalgo is sharing learnings from its data, case studies and cooperation with clients.
14.45 - 15.15
Korean Market: small country, huge potential for gaming revenue
At every GameCamp we are looking closer at one specific gaming market. Korean gaming market is one of biggest mobile gaming markets in the world. What you should know about Korean users to have strong Growth there. Presentation based on research on Korean users and examples.
15.15 - 15.45
Google Play store listings and optimisation. Outfit7 case studies.
How to do Google Play store listings well? Benchmarks for tests. Presentation will include examples of Outfit7 examples.
16.00 - 16.40
Growth and UA in 2019: what is changing, what stays the same? Where the best ROI is coming from?

Our speakers

Presentations are in English

Adam Tyszer

Marketing BI Director, Huuuge Games

Agnieszka Hryniewicz-Bieniek
Agnieszka Hryniewicz-Bieniek

Head of Google for Startups in Central and Eastern Europe

Aleksandr Bajev

Senior Account Manager, Remerge

Aleksandra Aleksov
Aleksandra Aleksov

Data Analyst, Peaksel

Alex Grach
Alexander Grach

Head of Sales - Mediterranean and Eastern Europe, AppsFlyer

Alon Dafni

Strategic Partnership Manager, Bidalgo

Hae-in Lee

Marketing Operations Coordinator, Huuuge Games

Mariano Miculitzki

Sales Manager, AppsFlyer

Mariusz Gąsiewski

Head of Mobile Gaming and Apps, Google

Martyna Neumann-Baranowska

Marketing Specialist, Vivid Games

Matej Lancaric
Matej Lancaric

Head of Mobile Marketing, Boombit

Michal Grno
Michal Grno

Head of Marketing Analytics, Pixel Federation

Nathaniel Barker

Director of Business Development, Kolibri Games

Nejc Babič

VP of Business Development, Outfit7

Przemek Modrzewski
Przemysław Modrzewski

Analytics Advocate, Google

RJ Mical

Director of Games, Google

Sameer Sharma

Strategic Partnerships, Apps and Gaming, Google

Sebastian Szczygieł
Sebastian Szczygieł

Chief Marketing Officer, Huuuge Games

Tim Shepherd
Tim Shepherd

Creative Director, Wooga

Yaniv Nizan
Yaniv Nizan

CEO and Co-Founder, Soomla

Ziva Cizman
Živa Čižman

VP of Marketing, Outfit7